Score your account list by warm-path strength — without ever leaving Claude.

Scenario: RevOps drops 200 ICP-fit accounts into your Q2 territory in HubSpot. Reps default to working them top-to-bottom alphabetically — with no signal about which ones they can actually reach.

Using Claude + Via, you score every account on the list by warm-path strength before reps start outreach — separating the ones with a usable warm path from the ones that need a different motion.

Q2 territory — warm-first scoring

Score my Q2 territory in HubSpot. Pull every company tagged "Q2 territory", use Via to find the warmest path to a relevant person at each, and write the warm-path strength, reachable target, connector, and relationship context back to each HubSpot record. Tag accounts with a usable warm path "Q2 warm-first" and the rest "Q2 cold-only".

May 5

Scored 200 accounts · 47 warm-first · 153 cold-only · connector context written to every warm-first record

I'll pull every account tagged "Q2 territory" from HubSpot, batch them through Via to score warm-path strength, and write the reachable target, connector, and relationship context back as custom fields on each record. Accounts with a usable warm path get tagged "Q2 warm-first"; the rest get "Q2 cold-only".

HubSpot — pulled the territory list

Result 200 companies tagged "Q2 territory"

Via · FindTopConnectionPaths (batch)

Result 47 with a usable warm path · 153 cold-only

HubSpot — updated 200 records

Result 47 tagged "Q2 warm-first" + connector fields populated · 153 tagged "Q2 cold-only"

Top of the warm-first slice · ready in HubSpot

How to run it

Four steps. One Claude conversation.

1. Install once, paste the prompt, schedule it weekly.
2. Install the MCPs in Claude.
3. Open Claude, and add the needed connectors for this workflow.
4. Open Claude Cowork and run the scoring process.

Paste this prompt.

Replace [list filter] with the CRM list you want to score. Claude pulls the accounts, scores each through Via, and writes the warm-path strength, reachable target, connector, and relationship context back to each HubSpot record.

Score my existing CRM account list by warm-path strength:

• Pull every company that matches this filter from HubSpot:

[list filter]

For each company:

• Use Via MCP to determine whether there is a usable warm path through my team's network to a relevant reachable person at the company.
• Segment each company into warm-first or cold-only categories and write back the segments.

Final report

The warm-first slice lands tagged "warm-first" with the necessary information, including custom fields on each company. AEs see warm-first accounts at the top of the queue with the intro context already there. The cold-only slice lands tagged "cold-only" for a different motion (sequence, paid touch).

Bonus

Take the workflow further.

Re-score the territory weekly using Claude's scheduled tasks. Newly added accounts get scored, and accounts whose warm-path strength has changed get re-tagged. The list never gets stale.

Other Via MCP workflows

Pair this with the rest of your motion.

• Outbound: Build a warm outbound list by pulling a target list from Apollo, score every account by warm-path strength, push the prioritized list to your CRM.
• Active deals: Multithread any deal and queue the right outreach for each stakeholder.
• Full stack: End-to-end pipeline — pull, score, route warm-first to AEs with intro drafts, enroll cold-only in a sequence.

Conclusion

Via MCP is currently in private beta. We're onboarding revenue teams running target-account motions in Claude or ChatGPT.