Warm intros that actually convert
See the warm paths your competitors can't.
Via AI finds warm intro paths to any B2B buyer — through people who already trust your company. Name your target. Via shows who can get you in the room.
Network active
Head of Revenue @ Fintech, Series B+
3 warm paths found Ranked by strength
Sarah Chen — Head of Rev @ Ramp
via your CRO's network · 1st-degree intro available
Ask for intro
Tom Russo — Head of Rev @ Brex
via board member · same investor cohort
Build path
Priya Patel — VP Revenue @ Mercury
via 2nd-degree LinkedIn · shared former employer
Explore
10× higher response rate vs. cold outreach
~3% average cold email reply rate — and falling.
86% of revenue leaders want AI to find the right connector. Via AI Survey 2026.
How it works
Start with who you want to reach, not what you already have.
Other tools make you sync a mountain of data and show you what you already know. Via works backwards — tell us who you want to reach, and we find your way in.
Drop in targets
A name, a company, or an entire target list. Via finds warm paths that already exist across your team's extended network — including second-degree relationships none of you knew about.
Input: name, company, or full target listFind the path in
Via maps beyond first-degree connections into second-degree relationships your team doesn't know exist. Every path is ranked with context on why it's strong enough to make the ask.
Output: ranked paths with relationship contextLet opportunities come to you
Via monitors your network and surfaces new warm paths as they appear — job changes, new mutual connections, relationship shifts. You don't have to go hunting.
Ongoing: proactive alerts as paths emerge
Why cold outreach stopped working
It's a trust problem.
Salespeople from new vendors start in the lowest trust tier with B2B buyers. Industry peers are trusted by 72%, according to Forrester's 2025 research.
That's not a gap you close with better copy — it's a gap you close with a warm introduction. A warm intro moves you from the bottom of the trust stack to the top — before you say a word.
95% of revenue leaders plan to invest more in warm outbound this year, according to a Via AI survey of B2B revenue leaders. Your team already has the relationships to make this happen — former colleagues, investors, advisors, happy customers.
Via finds those paths for you.
Why Via
What Via does that LinkedIn can't.
| Capability | Via | LinkedIn Sales Nav |
|---|---|---|
| See your own 1st-degree connections | ✓Yes | ✓Yes |
| See your team's connections | ✓Full team network | — TeamLink only |
| Data sources for relationship mapping | ✓Email, calendar, CRM + more | — LinkedIn based |
| Surface second-degree warm paths | ✓Core feature | — LinkedIn connections only |
| Rank intro paths by relationship strength | ✓Context included | — Not available |
| Proactive alerts when new paths appear | ✓New paths from job changes, network shifts | — Lead activity only |
| Search by target, not filters | ✓Conversational, target-first | — Filter-based search |
Common questions
What is a warm introduction?
A warm intro is when someone the buyer already trusts puts you in front of them. The meeting is already half-sold before you open your mouth. That's why warm outreach dramatically outperforms cold — not because the pitch is better, but because the access point is.
How does Via find warm paths?
You name the target — a person, a company, or a whole list. Via works backwards from there, finding who in your orbit can get you in: a teammate, an advisor, a customer, a board member. Anyone who's a trusted ask away. You see the path and why it's strong. Then you make the ask.
How is this different from LinkedIn Sales Navigator?
LinkedIn shows you who you already know. Via answers a different question: "who can get me in front of this specific person?" It looks across your team, your advisors, your customers — and finds the shortest credible path.
Why has cold outreach stopped working?
Buyers are drowning in AI-personalized sequences that all sound the same. Cold email reply rates are falling year over year. The problem isn't the message, it's that cold contact has no trust behind it. Warm paths bypass the filter entirely.
Do I need to sync a lot of data to get started?
No. Via doesn't ask you to migrate your CRM or upload contact lists before it's useful. You can look up warm paths to a specific target from day one.
What does Via plug into?
Salesforce, HubSpot, LinkedIn, Slack, Gmail, Google Calendar, Apollo, Notion, and more. The goal is that warm path intel shows up where you're already working, not in a new tab you have to remember to open.
Get started today
Don't go unread. Start warm.
No credit card. No data sync required.